Gym Marketing - using Local Search

Results by Design Personal Training opened a new gym in Clapham on Tuesday 26th April 2011

Gym owner David Petersen has been in the fitness industry for 18 years and is currently employed by a large fitness gym - he writes fitness articles and trains their trainers.

His wife Carol Petersen is also a long term qualified fitness professional, she likes to focus on training with women and together both personal trainers will offer services that include nutrition and fitness support.

Before starting with them they had a Facebook page that had no "fans" on it and were in the process of setting up a website.

March 2011

Carried out keyword research and based on what I found in terms of searches and what the company is offering I bought the domain http://www.claphamgym.co.uk  on their behalf

Put up a Twitter account as well as the blog.

http://www.twitter.com/claphamgym

As the gym premises was under construction I didn't set up their Google Places profile until after it opened on 26th April

By the end of the first month their blog was already ranking well for keywords relating to being a gym in clapham (first 10 pages of search results).

The Clapham Gym blog is attached to 26 keyword phrases in total

·         8 of those keyword phrases are within pages 1-3 of the search results

·         12 of those keyword phrases are within pages 4-10 of the search results

·         6 of those keywords are not being found right now after page 10

April 2011

Continued to blog on a daily basis and receive blog content from them to include and set up their Facebook Fanpage using the new Facebook Iframe (click the Like button to get access to the special offer page that potential customers will see)

http://www.facebook.com/resultsbydesign

Youtube Channel

http://www.youtube.com/gyminclapham

Met up with David and Carol for 3 hours and made a series of video - came away with 22 and will definitely get 10-15 out of them all that can be used.

Set up their Google Places profile so they can appear in Google maps, this will take 2-4 weeks to authorise because Google isn't quick at doing this!

Opened a LinkedIn account for them

http://www.linkedin.com/pub/david-petersen/33/3b/134

They are now in the top 3 pages of the search results for all of their main keywords except one

The Clapham Gym blog is attached to 26 keyword phrases in total

·         20 of those keyword phrases are within pages 1-3 of the search results

·         1 of those keyword phrases are within pages 4-10 of the search results

·         5 of those keywords are not being found right now after page 10

About the local search marketing work I undertake for clients

This case study is a quick look at how I worked with a client in their first couple of months to give you an idea of the work I undertake.  I use online marketing and local search marketing to help businesses with premises get clients through their door.

I work a total of 12 hours a month for a client, 3 hours every week based on my online marketing services package. All profiles created and domains bought belong to the client if they decide not to continue working with us. There is a six month commitment.

The links developed by the work I undertake are permanent once created. This means even if you decided not to continue working with us after six months all the links we build are still out there doing your business good and at the very least if you just added a blog post a few times a week you will continue to benefit from people getting in touch and making enquiries every week.

Online Local SEO Work

Every month my local search marketing SEO includes adding the business into local web directories and online business directories whenever possible relevant to the niche they are in.

I also set up profiles on different web properties ensuring only quality information is included and linking back to their main sites. I pick the sites to create profiles on based on what they do and mix in online networking sites, local community sites, forums as well as other places.

To stay in touch with this case study click the link to register to recieve our free online marketing report and updates

If you would like us to do your online marketing for you please call Diane on 0208 242 4339 or skype local.business