Link Wheel

Link building is an important part of helping you get found online and building a link wheel will help you to improve your rankings in the search engine for your keyword phrases.

What is link building?

The search engines need a way to decide how great your site is and one of the ways they determine how great it is, is by the number of links pointing from one site back to yours. After all if you are writing great content loads of people will be sharing it and linking to your website right?

A one way link is the most powerful link you can have, that involves my site linking to yours.

It is important that sites linking back to you are of high quality and as much as possible are RELEVANT to the content you write about.

A two way link involves me linking to you and you linking back to me so we both have a link on our site.

A three way link is if Jane comes along and I link to you, you link to Jane and Jane links to me! Not so easy to set up unless you know a few people.

An anchor text link is a very important link. Rather than me just linking to a blog or website.

http://www.om4b.co.uk

An anchor text link involves me using the keyword phrase and linking back to the site - for example Local Marketing Toolkit <== leads to the same website or you can also link to a page within a blog/website like Online Marketing Training

Having these types of one way links and anchor text links are really very important for your website </strong>as they bring visitors to your site, encourage people to click when they read them and also tell the search engines which keyword phrases to rank you for online.

These links are vital and there are online sites that you can go to in order to create them back to your site.  You can also pay to build links but you need to be careful about the service you select.

Creating a link wheel helps you set up a bunch of sites which link to each other and link back to ONE main site that you choose. I usually link back to a blog with a keyword rich domain.

A link wheel is a set of web properties that you create with an aim to link back to your blog. You set these web properties up at sites that have thousands of visitors like Facebook, Twitter, Squidoo, HubPages to name but a few.

On these sites you provide valuable information along with a link. This link encourages people to click and visit your blog or website.

You can build a large link wheel of web properties that all link to each other and all link to your blog - but your blog should never link back to any of them.

<p> If you are wondering how you build links for your local business then its easy - you simply use all the online sites that let you to set up a profile.  However you don't want to just add your link and disappear, it is a good idea to also provide some high quality content.

I usually set up profiles at networks that let me upload video and write my own articles so I can go back and add content whenever I want to.

Places you can use to build a link wheel include

Social media sites (Facebook, myspace)

Micro blogging sites (Twitter)

Social bookmarking sites (Digg, Stumbleupon)

Article directories

Video sharing sites

Web 2.0 sites like Squidoo and hupages

Blogging platforms (wordpress and blogger)

And there are many others.  The local marketing toolkit shows you how to create your own link wheel using these sites.

http://www.om4b.co.uk

When creating these profiles for you I use a lot of UK related sites for local UK business owners. Below is a video that really explains this concept well.

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