Local Search Marketing Plan

Below is Part 1 of my local search marketing plan free eCourse.

Why it is worth signing up to receive the eCourse :

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Click the link to go to our registration page ===> local search marketing plan free eCourse <===

Local Search Marketing Plan eCourse Lesson 1

This edition of our free eCourse will focus on getting you to look at what you want to achieve with your local search marketing plan.


T

here is no shortcut to any place worth going. Are you familiar with that saying?

To successfully attract new customers to your local business using the internet you need to have a plan that will outline how you are going to do that.

Isn't that what made you register to receive this eCourse? If it is then I hope you take the time to actively use what you are about to learn.

Let's get started by adding the foundation of our plan - and that is knowing what you want to achieve from the effort you are going to put into using the internet to find customers.

Here are four very important questions you need to answer :

1. Who do you want to attract and why?
2. What are they searching for?
3. What do you want them to do when they find you?
4. What can you do to keep them as customers once they find you?

Who do you want to attract & why?
Do you know exactly who your customer is? How you use the internet to market your business will depend on knowing this information. Fitness for guys who want to build muscle and fitness for middle aged unfit women require a different approach and unless you know who your customer is you won't know the best approach to take.

That doesn't mean you can't cater for both on one website - you can - but you at least need to know that you want those types of local customers to begin with.

You also need to look at WHY you want those customers. Focus on what the aim is in attracting those customers and how they will help you increase the profits on your business. Are you looking to sell a particular product or build the number of people subscribing to a particular service.

Make sure you know who you want to attract and why - write out your message and have a clear picture. Maybe the people you attract online might be new customers or different to the ones currently visiting your local business.

Whether you are looking for a new market segment or you are looking to attract more of the same type of customer you need to know WHO they are and WHY you are doing it.

Here is an example for you : I am an electrican. I want recently divorced women finding me online. Why? Because they are alone and may have trouble dealing with electrical issues, my past customers are divorced women so it means I can use them as examples (credibility) and I am looking to increase my customer base of divorced women by 25% over the next 4 months.

Can you see why knowing who and why are important! It doesn't mean you can't find new customers who are families or newlyweds, but it does mean you will go out of your way to structure what you do online to attract that particular group of clients.

Why knowing the WHO and WHY of your plan is important will become even more evident as you go through the eCourse.

What are they searching for?
Knowing who you want to attract isn't enough. You need to know what they are searching for when they come online. Keyword research is the backbone of all great local search marketing plans. Having a clear idea of who your customer is, is important AND equally important is knowing the word(s) or phrase they will type in to find you.

This is the part that is often overlooked by many local businesses and it is very important because your website must contain these phrases whenever you create any type of content online - whether it is on your own website or on another medium like a social network.

Get keyword research right and you will find it easier for people to find you. More about keyword research is covered in this eCourse so don't worry if you are uncertain about how to do this.

What do you want them to do when they find you?
Another thing you need to be certain of is what you want your customer to do when they find you. You also need to look at how you will be different to everyone else on the web because if there are two companies to choose from locally you want to make sure your potential customer chooses you.

If you are a florist perhaps you want them to visit your shop.

How will you make sure they know exactly how to get there?
Will you give them the option of booking their bouquet online and being able to pick it up in your shop?
Will they be able to ring you to let you know they are on the way to your shop and let you know what they need?

Getting your potential customers to your website is not enough. You need to know what you want them to do once they get there.

What can you do to keep them as customers once they find you?
Keeping existing customers happier is easier, far more productive and way cheaper than having to find new customers all the time. How can your local business ensure that your customers keep coming back to your business rather than your competitor?

How can you generate a sustainable income for yourself by continuing to support your current offline customers and new customers that find you online? If you are not sure about the answer to that question never fear - that is why this free eCourse is here! I dedicate a whole session to this one point because it is important.

You can use your offline business and your online presence as a way to generate an income so you have two sources instead of one and you can keep your customers happy by staying in touch with them and offering them special discounts, coupons, information and other goodies. Look out for that lesson!

Summary

Your local search marketing plan relies heavily on you knowing exactly what you want to do and why- that is the purpose of any plan - it may change as the months and years go by. You may add to it or remove things from it but without it you are wasting time.

Getting yourself on to the web without a clear idea about why you are doing it or what you want to achieve is like turning up at the airport to buy a plane ticket without any idea about your destination.

Action

It is time to start building your local search marketing plan by answering the 4 questions above. I will give you a few days to do that and then you will receive the next lesson.

Watch out for your next local search marketing plan lesson which will cover more on finding the phrases that people will use to find you (known as keyword research).

Remember if you need help with anything visit my site Inspirational Guidance and complete the contact us form. Also look out for emails about our next free web-based training session because I go into more details during these teleseminars.

To your local business success!

Diane Corriette
Inspirational Guidance
http://www.inspirationalguidance.co.uk

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Local Search Marketing Plan : Part 2

If you would like to carry on reading you will find part 2 of the local search marketing plan available that focuses on local keyword research <== click the link

You can also register below to receive the complete eCourse in your inbox and get access to subscriber only extras!