Local Search MarketingStudy Proves Local Search On The Increase If your small business has not been taking local search marketing seriously hopefully by the end of this article you will have a clearer idea of why you really need to be focusing on it. In October 2009 tmp directional marketing conducted a study in the US that showed 83 percent of people carrying out a local search went on to contact those businessess offline, with 46 percent of making contacts over the phone and 37 percent visiting the businesses in person. It also found that half of all local business searchers conducted online went on to make a purchase from the local business they found. So just how local is local? Well, another key finding in the tmpdm report showed that nearly two-thirds of people surveyed stated they expected their search results to reveal businesses available within 15 mile radius of their home or place of work. What does that matter if the research is US based? Well, the trend is very similar in the UK too. You only have to look at the increase in directories helping people to search locally like "the best of" and "city local" to know that local search is on the increase. Rachel Rosmarin wrote an article in 2006 called "think local" that appeared on Forbes.com and stated :
What does that mean for you as a local business? It means that now in 2010 the search engines are taking local search marketing seriously. They want to make sure you can benefit from it because then you are more likely to use their local search marketing services and advertising. It also means that right now as you read this someone in North London is looking for a hairdresser in Crouch End and they won't find you because your business is not online! How can you make sure you local business is found by local UK searchers? You need to build a website that is optimised to do just that. Not only in the words it uses on the page people read but also by the keywords and other phrases that you add to the "back end" of your webpage. If that sounds hard or confusing don't worry because it really isn't. With the Site Build It tools you learn how to do all of that quickly and easily or have a professional do it for you. You can set up your own professional local business website today by taking advantage of one of these two options created for localbusinesses. Option 1 You can do it yourself by taking advantage of the Site Build It! Local Business Package Option 2 Your can use a professional service which provides internet marketing for online businesses
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